The nutritional challenge is real. We have the solution.
A fundamental shift towards health awareness is reshaping how people relate to food, and the entire industry with it. Reducing excessive sugar consumption is one of its greatest challenges. Incredo gives food manufacturers a better tool to address this shift by reducing sugar while creating new opportunities to incorporate beneficial ingredients, without asking consumers to give up the foods they love.
43%
of adults worldwide are overweight, and 16% are obese
390M
children and adolescents aged 5–19 are overweight or obese
12%
of the adult U.S. population is using GLP-1 medications
1 in 10
adults worldwide have diabetes — with 3–4 undiagnosed for every diagnosed case
$3T USD
predicted annual global cost of overweight and obesity by 2030
17%
increase in premium chocolate sales among GLP-1 users in 2025
Alternative sweeteners are under growing scientific scrutiny.
In 2023, the IARC classified aspartame as possibly carcinogenic to humans. Studies published in 2024 linked xylitol and erythritol to elevated cardiovascular risk. As the evidence base evolves, consumer trust in artificial sweeteners and sugar alcohols continues to erode.
Incredo offers a fundamentally different path: no artificial sweeteners, no sugar alcohols, no compromise. Just real sugar working smarter.
A Large and Evolving Market
$120B+
The global sweetener market today. Sugar alternatives represent $20B, 17% of the total.
2x growth
Sugar alternatives are expected to reach $40Bn by 2035, driven by health demand and regulatory pressure.
Despite strong adoption
Existing sugar alternatives require trade-offs across taste, functionality, or labeling. The gap between consumer expectation and available solutions remains wide, and is exactly where Incredo operates.
In the News
WHO advises not to use non-sugar sweeteners for weight control in newly released guideline
Sugar substitute xylitol linked to increased risk of heart attack, stroke
Incredo names CEO and chair
Cleveland Clinic Study Finds Common Artificial Sweetener Linked to Higher Rates of Heart Attack and Stroke
Aspartame hazard and risk assessment results released
